Regional Brand Builders (RBB) is a specialized team of Consumer Packaged Goods (CPG) experts within our parent company, Kennedy Creative. Kennedy Creative is a strategy + design firm with over 40 years of CPG experience. To see examples of our work, click here. The Regional Brand Builders specialize in strategy, design and retail execution – for regional brands. Our National Consumer Research shows: 78% would buy more locally owned products if they could find them where they shop 76% would like to see more variety of local products offered at their favorite stores