The Regional Brand Builder’s Mission is to elevate the role that regional, local and place-based brands play in their respective categories by identifying and leveraging the unique benefits these brands offer to consumers. Why Regional Brands? Quite simply: Regional Brands support Sustainability on all 3 levels: • Global: Reduction of Food Miles Reduces Carbon Emissions and Gas Usage • Local: Keeping Community $ Local Supporting the Local Economy • Personal: Better/Healthier for Family and Self Fresher Options, and a Greater Variety Building stronger, more profitable regional brands